Project WSDM DOT COM

Merch Sales as KPIs

How a simple catchphrase becomes a global T-shirt empire. The “Yeet” phenomenon explained.

December 7, 2025

We don’t need more content. We need better filters. The value of the Editor in the age of AI abundance.

December 7, 2025

How the layout of a page changes the meaning of the words. Lessons from magazine editorial design applied to the web.

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