We are entering the post-visual era of branding. A logo is a stamp; a brand is a behavior. In a world of infinite AI-generated aesthetics, the only moat left is the “feel” of the system. This post explores why Nike and Apple stopped updating their marks and started updating their ecosystems.
The Curator Economy
December 7, 2025
We don’t need more content. We need better filters. The value of the Editor in the age of AI abundance.